Big Hal – Small Launch
Amongst of the publicity of Mentos in Space, another Cambrian House idea is being market tested.
Big Hal is instant messenger translation tool that allows you to communicate in your language with anyone else, in their language. It’s a simple idea and the demo looks great.
The market testing period appears to only be a month long from August 1st to August 30th. This doesn’t seem like a very long period of time to prove the potential worth of a product.
So why haven’t Cambrian House given it more of a push? It’s difficult to find mention of it on their site. It’s also difficult to find mention of Gwabs, their other product in market testing.
If you were Cambrian House and needed to market test two ideas wouldn’t your home page, which has just had one million hits, be a good place to promote them?
Are these two projects destined to go the way of others?