“Lead Customer” Sourcing

Patty Seybold at Outside Innovation didn’t agree with the BusinessWeek article using the term crowdsourcing, preferring the term “Lead Customer” sourcing.

Her argument certainly carries weight by virtue of the company she keeps:

As Alph Bingham, the CEO of InnoCentive explained to me over dinner, Archimedes solved the problem of determining whether King Hiero’s crown was solid gold or not by taking a bath and noticing the displacement of the water in his tub. “If we have thousands of scientists looking at a problem, the chances are better that one of them will take a bath.”


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