After only 50 days and with over 1000 contributors, the book of Why Are You Here – Right Now? has been published as a free download for a limited time. The e-book is available via Lulu.com with a paperback version also available.
Much of this book has been produced via contributions via Mechanical Turk, with contributors being paid for their stories. Much of the marketing activity was also crowdsourced by posting tasks on Mechanical Turk.
Now that the book has been published there is even more work to be done to spread the message with tasks such as creating a marketing flyer, blog postings, podcast mentions and photos of promotional t-shirt wearers.
This project has been a great example of both crowdsourcing and how Mechanical Turk can be used to monetize user contributions.