YouTube – Built On Crowdsourcing

Steve Rubel at MicroPersuasion urges creative companies to embrace creative crowdsourcing as a way of giving customers what they want.

He also credits the success of YouTube and it’s acqusition, to crowdsourcing:

Crowdsourcing is one reason YouTube was such an attractive acquisition for Google. Marketers by the boatload are rushing to launch campaigns where consumers, not the advertising agency alone, determine what goes into a television ad. The TV nets have been at it even longer. Reality television and text-message voting for American Idol are at their heart, crowdsourcing.

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